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Writer's pictureStephanie Northcott

Why Consistency is Your Best Marketing Strategy

Updated: Dec 13

Consistency is the secret to building trust and staying visible—discover how to make it work for you!

Stephanie Northcott on Canva

In online business, consistency is more than a buzzword—it’s the key to building trust and staying top-of-mind with your audience.


I’ll admit, I learned this lesson the hard way. I was in a groove, posting regularly and gaining momentum. But then life happened, and I missed a day… then another. Suddenly, my rhythm was gone, and my confidence took a hit. It felt like starting over from scratch.


But here’s what I realized: while perfection is impossible, presence is essential. Even when I stumbled, I knew I needed to get back up and show up again—not just for my audience, but for my goals.


Think about your favorite brands. What makes them memorable? Chances are, it’s their ability to show up regularly with valuable content, whether it’s on social media, through a newsletter, or via blog posts. You can create the same sense of reliability for your audience by focusing on one main platform and committing to showing up regularly.


Here’s why it matters:

  1. Credibility: Consistently sharing helpful content builds trust and reliability.

  2. Visibility: Regular posts keep your brand fresh in your audience’s mind.

  3. Growth: Over time, this leads to stronger engagement and deeper connections.


Quick Tip: Start small. Choose one platform and commit to posting 2–3 times a week. Use tools like content calendars or scheduling apps to stay organized and keep showing up—even when life gets messy.

Remember, it’s not about being perfect; it’s about being present. Show up consistently, and your audience will too!

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